[News] SM CEO, “K-Pop Hallyu Needs Powerful Contents like TVXQ”

SM Entertainment’s Kim Young Min CEO has emphasized that the future of the K-Pop market will need to have killer contents like TVXQ.

Kim Young Min, CEO of SM Entertainment, one of the leaders at the forefront of the global Hallyu wave, met with reporters in a restaurant in Japan’s Tokyo on September 3rd. He frankly spoke about the current status of K-Pop and commented that there is room for the continued growth of K-pop.

SM Entertainment has been in the industry for 10 years. SM Entertainment has become the leaders of Hallyu through the likes of artistes such as BoA and TVXQ, who have matured into one of Japan’s top groups, and SNSD, the driving force of the new Hallyu. These artistes have created a syndrome. K-pop has not only infiltrated countries in Asia like Japan, but has also resulted in the successful holding of a concert in Paris. Through this, it can be seen that the K-pop Hallyu fever has taken a central place around the whole world.

When asked about the relative importance of SM in the K-pop market, Kim Young Min CEO answered carefully, “This is where I will have to be careful with my words. In Korea, SM has not been credited as the representative of the nation, and SM is also not a representative which has received any official certificate of recognition.” He continued, “Approaching from the cultural perspective of SM, we are aiming to become number 1.”

Kim Young Min CEO further said, “However, it is true that the Hallyu contents market has grown to overwhelm other cultural aspects, and if so, SM has steadily contributed to that aspect.”

Kim CEO also commented, “Looking at the sales of the biggest DVD rental enterprise in Japan, the percentage of Hallyu contents is catching up with the sales of those contents which are considered the best of all time. Hallyu contents have overtaken American movies, and even now, the Hallyu market is rapidly expanding.”

Kim CEO emphasized, “Compared to the fact that music occupies the #1 spot amongst Hallyu contents, it is more important to focus on a consistent genre.”

Kim CEO then said, “Although it is also important for Hallyu contents to occupy the largest share of the market, even if the yearly sales are not #1, looking at the collective efforts of all the singers, if our album sales are #1, it would be great. When we look at celebrities, being in the first place is important. However, it must not be our goal to just have each individual singer’s albums sell well on its own.”

He continued, “TVXQ’s strength and influence is amazing. Although the 5 members of TVXQ have encountered a chain of events and also experienced pain, the fact that the market cannot do without the presence of TVXQ is amazing in itself.” He also urged, “In determining if Hallyu is able to become #1, we now realize that we need someone who can take on the role of opening up the future paths. From now on, we need powerful contents which we can call #1.”

Further, he revealed SM’s future targets, “The 5-membered TVXQ are the only artistes to have held an individual concert in Tokyo Dome. From now on, even if it’s not a performance under SM’s brand, if one day SM singers such as the 2-membered TVXQ or SNSD, BoA, Shinee etc can all stand on the Tokyo Dome stage for their individual concerts, it’ll be great, and that is SM’s goal.”

SM Town Live World Tour has successfully completed performances, starting from Seoul and moving on to LA, Tokyo, Shanghai, Paris etc. Now, SM Town has held a grand performance in Japan’s biggest Tokyo Dome. Over 600,000 people applied for tickets for this concert, which was held for three days from September 2nd to September 4th, with eventually 150,000 people attending. This is the biggest ever concert held by Korean artistes in japan, demonstrating SM’s global brand power.

On October 23rd, SM will hold another concert at American pop’s most prestigious venue, the critically-acclaimed New York Madison Square Garden.

Source: daum news
Translated by: CTVXQstaff_mug_ping @ ContinueTVXQ.com
Distributed by: CTVXQstaff_mug_ping @ ContinueTVXQ.com
Please Keep All Credits Intact, thanks.

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