TVXQ and French fashion brand “Lacoste” have entered into a friendship contract for TVXQ to commence activities as Lacoste’s ambassadors.
French brand Lacoste commented, “Recently, Korea has continued to maintain its surprising rising trend throughout the entire world. In order to further boost that boom, we have chosen Asia’s representative popular star TVXQ as our friendship model. Through this friendship contract, Lacoste, as a global brand, would be able to spread the awareness of its brand to target the younger generation.”
Further, TVXQ will also be specially invited to the first showing of the collection by Lacoste’s Creative Director, Felipe Oliviera Baptist, to be held in September in New York. This showing is expected to gather the attention of fashion people and fans from all over the world.
This is the first time that Lacoste has entered into a friendship contract within Korea. This has proven TVXQ’s influence in the entertainment world and the fashion industry both within Korea and outside of Korea, once again emphasizing the effects of their power. Other than participating in the New York collection show, TVXQ is also simultaneously scheduled to take part in a dynamic photoshoot with New York as the background setting, which is expected to create a buzz.
In the latter half of this year, TVXQ is scheduled to unfold full-scale activities as Lacoste’s ambassadors.
Source: TV Report
Translated by: CTVXQstaff_mug_ping @ ContinueTVXQ.com
Distributed by: CTVXQstaff_mug_ping @ ContinueTVXQ.com
Please Keep All Credits Intact, thanks.